Why a Sender ID
A Sender ID is the name recipients see instead of a number - it builds trust and brand recognition. Promotional IDs suit marketing; transactional IDs are for OTPs, bank alerts and service messages and are strongly recommended for critical traffic.
Registration requirements
- Sender ID name up to 11 characters, non-generic, aligned to your product/brand
- Trademark proof (for a product) or Certificate of Registration (for a company name)
- A signed authorization letter for eSMS to raise the ID with the network
- For transactional IDs: a letter confirming the transactional use case where required
Alphanumeric registration is mandatory with ZICTA and each carrier (3-11 chars, must carry your brand; generics banned). Indicative fee ~ZMW 500-2,000 per Sender ID per operator; ~3 weeks.
Onboarding - documents required
- Signed service order form
- Organization's Certificate of Incorporation (organizations only)
- Organization's or individual's Tax Certificate
- Authorized representative's Passport or National ID
- Details of the authorized representative / individual