Messaging across Africa
Ethiopia · ET
Ethiopia · Compliance

Ethiopia - Compliance

Sender ID rules, consent, opt-out and data-protection expectations for sending in Ethiopia.

Sending rules

  • Use a registered Sender ID that matches your brand
  • Promotional content is heavily restricted; transactional/OTP prioritised
  • Honour opt-outs within ~24h (no central DND registry)
  • No political, gambling or religious content
Regulated by Ethiopian Communications Authority (ECA). Process recipient data lawfully and only for the stated purpose; eSMS supports data export and erasure on request and never sells recipient data.

Onboarding - documents required

  • Signed service order form
  • Organization's Certificate of Incorporation (organizations only)
  • Organization's or individual's Tax Certificate
  • Authorized representative's Passport or National ID
  • Details of the authorized representative / individual
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